Habit Heroes is closed!

February 26, 2012 in Uncategorized

The other day I wrote a post about Disney’s Childhood Exhibit “Habit Heroes”.  In this exhibit, Disney tries to teach children about how to combat obesity which is actually a great thing.  Unfortunately they do it with characters they have attached similar names to that you would hear from a playground bully such as “Lead Bottom”.  As you can imagine, many found this hurtful such as Dr. Yoni Freedhof over at Weighty Matters.

In response to the critics, it looks like Disney may have shut it down.

According to the Calgary Herald, it is closed until further notice.

Here are some quotes from that article:

It’s so dumbfounding it’s unreal,” says Dr. Yoni Freedhoff, an assistant professor of family medicine at theUniversity of Ottawa. “I just can’t believe somebody out there thought it was a good idea to pick up where the school bullies left off and shame kids on their vacation.”
“Rebecca Scritchfield, an adjunct professor at George Washington University, said she was “disgusted” by the exhibit’s implication that weight is indicative of health, writing: “I would love to know what sickos thought this up.”

I think it’s a great thing that Disney has responded to feedback and decided to re-think the exhibit.  I hope they will take a second stab at it and redesign it into something better.  We all know that childhood obesity is a serious issue.  If Disney wants to address it then I think that is great.  I just hope the next time they leave the bullies at the door.

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{ 5 comments… read them below or add one }

trisha February 26, 2012 at 8:20 pm

GOOD!! Although it still amazes me that a company such as Disney would even fathom to let something like this get to the point where it actually was a functioning exhibit?! I mean where were the sane people along the year or so of planning and constructing it must've taken (ATLEAST!) for this to be made into reality?!? Shame on them!


Holly from 300 Pounds Down February 27, 2012 at 3:57 am

I know, right? It does make you wonder what was taking place in the brainstorming room. When they were all sitting around coming up with ideas and someone said "Oh I know!! Let's create a character called lead bottom? Yeah that sounds like a great idea!" and no one said "hmmm…i'm not sure about that…" Were there no PR people there that day? lol


Diane Fit to the Finish February 27, 2012 at 4:36 am

I had not heard about this. I'm going to head to Google and read about it. Yikes – shaming kids is not the way to go.


Sharon February 27, 2012 at 7:38 am

Hi Holly, Sorry I'm a bit late with this, but I wanted to thank you for finding my blog and becoming a follower. I am anxious to read more of your blog and learn your story as well. I count all of my followers as "friends" and look forward to traveling this road together. Your success this far is awesome. Keep up the good work! Sharon


Brenda February 27, 2012 at 6:29 pm

We just went on a family vacation over Thanksgiving to Disney World and I got to see the exhibit in person. It was not a very PC display. I am glad they listened and pulled the exhibit.


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